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The winning design was selected by a panel of judges in the fields of design, art, public relations and marketing. The winning poster was unveiled January 21, 2010 at the Society for Arts & Theater in Chicago. Entries were evaluated based on appeal, content and marketability. The decision of the judges is final.
____JURY___
Pablo Alfaro
Creative Services Manager
Telemundo Chicago
Pablo has worked in the Hispanic market in Chicago for over 12 years. Employers include Univision and NBC/Telemundo Chicago. He holds a TV production degree from Columbia College and a Masters degree in Integrated Marketing Communications from Roosevelt University. Received an Emmy Award from the National Television Academy in 2009.
Nicolás Cuervo
Independent Copywriter
Colombian. He’s an independent copywriter that has worked with top Hispanic agencies in Chicago, Miami and LA. He currently freelances at DRAFTFCB. He aspires to one day beat a Kenyan in a marathon (without taking a short cut).
Laurence Klinger
S.V.P. Chief Creative Officer
Lápiz
Born in São Paulo, Brazil, Laurence is responsible for the creative output of Lápiz, the most awarded Hispanic advertising agency in America.
Alberto March
Director/Owner
GrafMarc
Alberto is the Director/Owner of GrafMarc. Throughout his career, Alberto has implemented corporate marketing initiatives in both Latin and U.S. markets. He has developed magazines to cover the launch of new products by Polar Enterprise Corporation, created brand identities and campaigns to support the quality of health for the Hispanic community in Broward County, FL and responsible for creating the Latin Film Festival Magazine in Miami 3 years consecutively.
This year GrafMarc donated thousands to HIV/AIDS and Social Campaign causes as well as created an award winning Poster Design for National Latino AIDS Awareness Day. Furthermore, Alberto designed a "Flip to Learn" program which was donated and integrated into the ESL learning programs in Broward College in Florida, St. Augustine College in Chicago and the Chicago Public School system.
Rachel Perrine
Graphic Designer
Exhibit Design Department
Museum of Science and Industry / Chicago
Rachel Perrine is a Graphic Designer in the Exhibit Design Department at the Museum of Science and Industry / Chicago. She has worked as a text book designer, illustrator, textile and toy designer in addition to teaching courses in Digital Media for After School Matters, the National Museum of Mexican Art, and the Korean American Community Center. She also makes artwork. This Fall she showed a collection of 54 digital drawings entitled FONTBOTS: playin' with a full deck at the 2009 Around the Coyote Arts Festival. She has also volunteered at the Latino Film Festival on and off since 1996. She is pleased to help select the poster for the 2010 Festival!
Betsy Steinberg
Managing Director
Illinois Film Office
Betsy Steinberg is the Managing Director of the Illinois Film Office where she oversees efforts to promote Illinois as a world class film destination. 2007 and 2008, her first two years on the job, saw record breaking revenues for the local industry.
Prior to coming to the Film Office, Betsy developed television programs for A&E, The History Channel, and National Geographic. She has an extensive background in writing, producing and directing documentaries, commercials, and advocacy films.
_____W I N N E R____
The poster summarizes the integration of cinema as a fundamental part of Latin art. The sculpture of a native at a movie screening has a dual role: it represents the global success of cinema as a form of art and, at the same time, honors the rich artistic legacy of Latin America’s native civilizations.
Thank you to the panel of judges,
Romina Kuppe
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El poster sintetiza el acercamiento masivo del pueblo latino al cine y su completa integración, como espectador y realizador. La escultura del nativo mirando la película tiene un doble rol, por un lado representa el éxito del cine como forma de arte y al mismo tiempo, honra el rico legado artístico de las civilizaciones nativas latinoamericanas.
Muchas gracias al jurado,
Romina Kuppe
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