Image of the 34CLFF Poster

Chicago-based graphic designer, Jorge Pomareda, is the winner of the 34th Chicago Latino Film Festival Poster Contest. Pomareda is a three-time winner of this contest, having previously won first prize in 2012 and 2015 for his design for the official posters for the 28th and 31st Chicago Latino Film Festivals.
Jorge Pomareda is an art director, designer and illustrator based in Chicago. He graduated with a Master in Visual Design from the Scuola Politecnica di Design in Milan, Italy. His career in graphic design and advertising spans over 15 years, living and working in Latin America, Europe and the United States. His work has been awarded in international festivals and has been featured in Communication Arts, Creativity, Lurzer’s ARCHIVE, Festival Fever, PRINT and the D&AD. He also participated in collective exhibitions and experimental visual projects.

“The idea behind the poster of the Chicago Latino Film Festival is centered on the power of film. Films can transport the audience thousands of miles away, across mountains, deserts and oceans to create and emotional connection with Latin American stories and characters. I used the visual metaphor of a filmstrip breaking through these natural and man-made barriers in order to connect cultures. The style of the graphics is minimal and the color palette very simple to focus the attention on the idea.”
— Jorge Pomareda

“Jorge’s design is of the moment and timeless. It speaks of film as a transcendental art form, one that knows no barriers, whether they are linguistic, cultural, social or even racial. It also speaks of film as an art form that embraces other expressions such as theater, literature, dance and music. In that respect, Jorge’s design stands as a symbol of the International Latino Cultural Center’s and the Chicago Latino Film Festival’s core mission.”
— Pepe Vargas, Festival Director